Unit Price Supermarket Cheat
A mobile-first tool to compare if the 'Family Size' is actually cheaper per gram—spoiler: often it isn't!
🏷️ Why "Bigger Is Better" Is Often a Myth
Studies show ~30% of the time, smaller sizes have a lower price per unit than larger "value" packs. Stores know you assume big = cheap, so they don't always offer genuine discounts.
📉 Shrinkflation Alert
Instead of raising prices, manufacturers shrink package sizes. Common examples:
🧠 Supermarket Pricing Tactics
Bulk Buying Trap
"Value Pack" labels on products with higher unit prices than standard size.
Multi-Buy Pricing
"2 for $5" makes you buy more—often at the same per-item price.
Anchor Pricing
$12 organic version makes $5 regular look like a bargain.
Mixed Units
One shows $/oz, another $/100g—making comparison impossible.
💰 Real Savings Add Up
💡 Pro Tip: Store Brands
Private label products are often made by the same manufacturers as name brands. Store brands typically cost 20-40% less per unit with identical quality.